Diseño centrado en el cliente
This work identifies the content and relationships between the variables of the proposed theme. The findings are based on an empirical study conducted with three high-performance Latin American social enterprises, where they were identified: the value proposition offered to customers and the value network in which they were immersed. These aspects are the basis for identifying six key categories of organizational design: strategy, management capacity, culture, and organizational identity, active organizational governance, committed human talent and personalized commercial human interaction, all of this, focused on configuration and value creation for customers.
Author: Barrera Duque Ernesto