Diseño centrado en el cliente

Diseño centrado en el cliente

Regular price $10.00 Sale

This work identifies the content and relationships between the variables of the proposed theme. The findings are based on an empirical study conducted with three high-performance Latin American social enterprises, where they were identified: the value proposition offered to customers and the value network in which they were immersed. These aspects are the basis for identifying six key categories of organizational design: strategy, management capacity, culture, and organizational identity, active organizational governance, committed human talent and personalized commercial human interaction, all of this, focused on configuration and value creation for customers.

Author: Barrera Duque Ernesto

Edition: 1

Language: Spanish

ISBN: 9789586488686