How to Attract Investors
Investors are often looked upon as one homogeneous group of people with money ready to invest; however, this group is very diverse. In some ways, investors are like car buyers who seek common denominators in a car, such as the engine, wheels, brakes and seats, but the car they end up buying depends on personal preferences, needs and the money available. For investors the common denominator is the good business case, the �engine, wheels, brakes, seats� being a comprehensive business plan. However, which business case they will prefer in the end depends on their personal preference and financial capacity.