La promesa del café
In Colombia, coffee culture refers to a series of cultural attributes that make up an identity axis of people living in the departments in which the cultivation of grain is part of their personal history. On the basis of the previous premise, the author conducts a communicative analysis of the column "Cafetero con Garra", of the institutional newspaper Actualidad Cafetera, which belongs to the Committee of Coffee Growers of Quindío? Fundamental actor in the consolidation of coffee culture values? , where stories of meat and bone coffee growers that embody the most important cultural values and characteristics for grain growers are told. These stories integrate persuasive elements that are evidenced by discourse analysis.
Author: Ocampo Villegas María Cristina